Media buyers: stop risking clients, use a proven system for ads that convert!
Attention media buyers: stop risking clients, use a proven system for ads that convert!
The S.C.A.L.E.D. System PRO
Launch 50% better-converting ads within 24 hours
Launch 50% better-converting ads in under 24 hours with the complete S.C.A.L.E.D. System
Turn underperforming accounts into client success stories using data (not guesswork)
Combine research & data
With proven existing concepts
With existing concepts
No creative skills required
Steal the proven, repeatable system
Steal the proven system
FOR ADS THAT CONVERT
No more guesswork. Just results.
No more guesswork.
Just results.
Media buyers using the S.C.A.L.E.D. System average:
37% increase in click-through rate
Become unignorable.
Custom GPTs analyse testimonials at scale to identify data-driven trends in what matters most to your audience.
50% increase in conversion rate
Make buying a no-brainer.
The system makes application of behavioural psychology & storytelling simple. Be the solution your audience craves.
75% less time planning ads
Have creative ideas on tap.
The custom-built Airtable stores data, insights & concepts to streamline creative planning into one simple workflow.
Are you a media buyer, fed up with...
Worrying clients will leave
if you don't fix the performance soon?
Inconsistent performance
no matter how many times you adjust cost caps or tweak set-up?
Panicking when an ad stops working
because ONE ad is propping up the whole account?
Dreading client calls
because you don't have a strategy to fix performance?
Guessing when it comes to creative
because your technical skills don't seem to transfer?
Overwhelm around new creative ideas
because coming up with new ideas from scratch is beyond you?
...You're not alone
The ONLY real silver bullet left in paid social: a bulletproof system for creatives that convert.
Fail to adapt, and you'll watch performance & clients slip away.
Look, we’ve all tried the next big 'hack' - ABO vs. CBO vs. ASC, cost caps etc. These are short term tactics, that won't solve the real problem:
If your creative doesn’t resonate with your audience’s core desires & emotions… you’ll never unlock stable, ongoing results.
But you don’t have to become some ‘artsy’ genius overnight.
You just need a system - a step-by-step framework that simplifies creative strategy & utilises data to consistently give you high-converting ads.
Introducing... The S.C.A.L.E.D. System PRO
The complete implementation toolkit for launching data-driven, psychology-backed creatives.
The big secret?
You don't need to be a creative genius, you just need to maximise the skills you ALREADY HAVE as a media buyer.
Data analysis & research +
proven existing concepts
= ads that convert
Let's break it down...
1. Study the audience
Uncover trends in how your audience thinks, talks & buys
1. Study the audience
Uncover trends in how your audience thinks, talks & buys
master research with the Audience Insight Generator
unlock insights with Testimonial Analyser GPTs, trained in behavioural psychology
master research with the Audience Insight Generator
unlock insights with Testimonial Analyser GPTs, trained in behavioural psychology
2. Craft the message
Make the audience feel seen, heard & understood
2. Craft the message
Make the audience feel seen, heard & understood
no copywriting skills required
the research pinpoints exactly what the audience needs to hear
no copywriting skills required
the research pinpoints exactly what the audience needs to hear
3. Align the visual
Become unignorable in the newsfeed
3. Align the visual
stop using "pretty but pointless" creatives
start using proven creative themes from the Inspiration Vault of 26 Foreplay Boards
Become unignorable in the newsfeed
stop using "pretty but pointless" creatives
start choosing tried-&-tested creative themes from 26 Foreplay boards
4. Leverage the story
Make buying from you a no-brainer
use the Storytelling Excellence Framework
guide your prospect on the journey from scroller to buyer
4. Leverage the story
Make buying from you a no-brainer
choose a tried-&-tested framework from 10 examples
guide your prospect on the journey from scroller to buyer
5. Execute the system
To have creative ideas ON TAP
5. Execute the system
streamline creative planning with the Ultimate Brief Builder
eliminate "creative block" once & for all
6. Data decision-making
Keep decisions founded in data
unlock insights with the Ad Naming Optimiser & Performance Reporting Template
scale winners fast & fix losers faster.
To have creative ideas ON TAP
store your findings in the Ultimate Brief Builder Airtable system.
Eliminate "creative block" once & for all
There are 2 ways to access the system...
£7
ON-DEMAND TRAINING
Audience Insight Generator
(value: £50)
Messaging Mastery
(value: £50)
(value: £50)
Winning Ad Themes Playbook
(value: £50)
(value: £50)
Storytelling Framework Essentials
(value: £50)
(value: £50)
Creative Ideas Accelerator
(value: £50)
(value: £50)
Metrics Masterclass
(value: £50)
(value: £50)
Weekly Live Q&A (30-Day Access)
(value: £50)
Testimonial Analyser GPTs
Behavioural Psychology 101
The 20 Core Motivators Blueprint
Inspiration Vault of 26 Foreplay Boards
Storytelling Excellence Framework
Insights Index
The Ultimate Brief Builder
Ad Account Testing Framework
Ad Naming Optimiser
Performance Reporting Template
Total value: £300
£497
IMPLEMENTATION TOOLKIT
Audience Insight Generator
(value: £50)
Messaging Mastery
(value: £50)
(value: £50)
Winning Ad Themes Playbook
(value: £50)
(value: £50)
Storytelling Framework Essentials
(value: £50)
(value: £50)
Creative Ideas Accelerator
(value: £50)
(value: £50)
Metrics Masterclass
(value: £50)
(value: £50)
Weekly Live Q&A (30-Day Access)
(value: £97)
(value: £50)
Testimonial Analyser GPTs
(value: £500)
(value: £97)
Behavioural Psychology 101
(value: £50)
(value: £500)
The 20 Core Motivators Blueprint
(value: £50)
(value: £50)
Inspiration Vault of 26 Foreplay Boards
(value: £100)
(value: £50)
Storytelling Excellence Framework
(value: £100)
(value: £100)
Insights Index
(value: £500)
(value: £100)
The Ultimate Brief Builder
(value: £500)
(value: £500)
Ad Account Testing Framework
(value: £50)
(value: £500)
Ad Naming Optimiser
(value: £50)
(value: £100)
Performance Reporting Template
(value: £100)
(value: £100)
(value: £100)
Total value: £2,447
Which one's right for you...?
The S.C.A.L.E.D. System - DIY
ON-DEMAND TRAINING
Audience Insight Generator: master research, connect deeply & drive results.
Messaging Mastery: craft messaging that resonates & converts.
Winning Ad Themes Playbook: leverage proven creative themes that capture attention & perform.
Storytelling Framework Essentials: apply proven frameworks for maximum impact.
Creative Ideas Accelerator: build an endless library of fresh, high-performing ideas.
Metrics Masterclass: identify & act on the metrics that reveal creative success.
Total value: £300
The S.C.A.L.E.D. System - Pro
FULL IMPLEMENTATION TOOLKIT
Everything in DIY, PLUS...
Weekly Live Q&A (30-Day Access): weekly expert guidance to stay on track & brainstorm together.
Testimonial Analyser GPTs: unlock insights at scale using custom AI tools with a psychology lens.
Behavioural Psychology 101: an intro to key human motivators & why they matter.
The 20 Core Motivators Blueprint: unlock and use the key drivers behind buying behaviour.
Inspiration Vault of 26 Foreplay Boards: access 26 curated boards packed with creative inspiration.
Storytelling Excellence Framework: 10 proven frameworks that transform prospects to buyers.
Insights Index: organise, store, & act on insights with ease using Airtable.
The Ultimate Brief Builder: streamline creative planning into one simple workflow using Airtable.
Ad Account Testing Framework: efficiently test & scale creatives with my proven setup.
Ad Naming Optimiser: standardise ad names to track performance with ease.
Performance Reporting Template: uncover what works in this template report.
Total value: £300
Total value: £2,447
What others are saying about S.C.A.L.E.D. PRO
"I didn't really have a good process or a solid understanding of psychology principles..."
"I would highly recommend anyone who's wanting to add creative strategy to their service or actually just improve the creative strategy they're delivering - absolutely amazing course, Charlie is awesome!"
Jessie Healy, Former Ex-Agency Owner
PPC Specialist
(25 times over 😂)
PPC Specialist
(25 times over 😂)
Paid Social Manager
Paid Social Manager
Media Buyer
Paid Social Specialist
Paid Social Specialist
You'll finally have...
Certainty that your clients will stay.
Client relations feel secure, giving you a calm sense of confidence.
Clear strategy & performance.
You'll be steady & free from the stress of unpredictable highs & lows.
A plan when an ad dies.
You’ll never run out of angles or ideas to keep results on track.
Enjoyable & exciting client calls.
You'll feel respected & admired as the go-to expert for ads that convert.
A systematic, repeatable creative skillset.
Empowered & confident, you know creative mastery now sets you apart.
Peace of mind.
If results dip - you'll consult your data, pick new angles & turn it around fast.
"The testimonial analysis highlighted that buyers loved the hand-crafted, uniqueness of the jewellery. I focused on this in the ads, and we're now averaging 5x ROAS!"
Social Media Manager
"I've been working on this brand for 5 years, and after using the S.C.A.L.E.D. system I thought - this is the missing piece. This is what I've been desperate for, for a long time!"
Media Buyer
"We put out a lot of creatives on a weekly basis, which was difficult. All the ideas and examples in the S.C.A.L.E.D. system really bolstered our creativity!"
Meta Ads Specialist
"We've tried so many things before, that just haven't resonated. But now, our creatives aren't just shooting in the dark, or guessing!
Media Buyer
"Analysing the testimonials gave me a much clearer view on what customers value the most. So I can start there!"
Media Buyer
"The system is really intuitive and easy to use. It helps you out to be a lot more creative, more often."
Paid Ads Creative Strategist
If you're thinking...
But I’m too analytical, not artistic…
Perfect. This system was designed for the analytically minded. It’s a process-driven approach to discovering & executing creativity. Meaning you never rely on “inspiration.” Just follow the proven steps & your ads come out conversion-ready, every time.
What if I don’t have time to learn all this...?
The entire program is broken into short, laser-focused modules. One run-through of the system, infinite potential. This isn’t about adding more hours to your plate - it’s about guaranteeing higher returns on the hours you already spend.
Will this actually make a difference for my clients...?
In a world where media buying is becoming more & more automated, creative is your prime lever. Nailing your creative strategy is the single biggest predictor of a campaign’s success. Yes, it really makes that much of a difference.
Hey, I'm Charlie. Nice to meet you!
Charlotte Sargeant,
Founder
If you've made it this far...
I already know you’re a smart, ambitious media buyer who cares deeply about delivering.
But sometimes it feels like something's missing. That missing piece is ‘creative magic.’
Creativity isn’t some mysterious gift - it’s a learnable system rooted in how humans actually think & behave.
By tapping into core motivators like belonging, relief, and esteem, you’ll finally break free from guesswork.
You’ll create ads that hook attention & convert. Consistently.
This program channels your existing strengths, giving you a simple, repeatable framework for performance every single month.
I’m honoured to share it with you! I can’t wait to see the unstoppable campaigns you'll build & unprecedented results you'll achieve for your clients.
See you inside 😀
Frequently asked questions
How long is the program?
The theory section has 48 minutes of video in total.
The step-by-step section going through all the workflows, has just over 2 hours of video content in total. This section involves me actively doing each step of my process with a real brand, while explaining the what and the why.
So you should be able to easily complete the content within one day, and ALSO have executed the Creative Strategy process from start to finish for your own brand and the same time!
Will this teach me how to run ads?
No, this program is focused on helping you make better ad creatives. But we may launch a course to support with media buying later!
What is creative strategy?
If you don't already know the answer to this, then I would (kindly!) suggest this program might not be for you.
The program does in depth audience research, market research and analysis to uncover the best way to connect with potential customers through messaging.
It also explores visual execution options to align with the chosen messaging strategy - to pull together finished ad creatives that are psychology-based with the right message and the right visual.
What about if I'm not a freelancer?
If you're working for a company right now, show them how forward-thinking and committed to client success you are by asking THEM to invest in the training!
Most employers have budget for training, and understand how upskilling the team benefits the business as a whole.
Will the program be updated?
At the moment, there is no plan to update the program content itself. This is because it's more of a workflow, with some basic theory at the beginning.
However - the tools that are included WILL be updated. These are the tools that I use myself, in my day-to-day life as a Performance Creative Specialist. So things like the Foreplay boards will be dynamically updated, as I go about my own work!
What support is provided?
Every member will be added to a members-only Facebook group. You can ask questions in here at any time, and I'll also be live every week if you want to jump on to chat, brainstorm, ask questions or trouble-shoot.
If you'd like a more private and focused session, I also offer 121 coaching and support sessions. Just reach out to [email protected] and we can arrange a chat!
Do you offer discounts?
Yes we do, from time to time! Make sure you're signed up to the email list, as they're the first to know.
Visit https://thecreativestrategylab.com and sign up at the top of the page.
Who is this program for?
It can be used by marketers across any type of industry, channel or role. But it's been specifically designed with media buyers, campaign managers, ad specialists, ad managers, performance marketers in mind!