Advertisers: stop risking clients, use a proven system for ads that convert!
Advertisers: stop risking clients, use a proven system for ads that convert!
Improve performance, profits & peace of mind with the proven S.C.A.L.E.D. System.
No more sleepless nights, volatile results or frantic guesswork. Become the media buyer clients won’t ever leave.
Improve performance, profits & peace of mind with the proven S.C.A.L.E.D. System.
No more sleepless nights, volatile results or frantic guesswork. Become the media buyer clients won’t ever leave.
The silver bullet for fixing underperforming ads? A data-driven creative system.
Media buyers using the S.C.A.L.E.D. System average:
Stop struggling with underperforming ads.
If you’re wasting hours tweaking cost caps, perfecting targeting
& optimising campaigns but still not seeing results...
It’s because your creative strategy is broken. Or worse, missing entirely.
The truth about creative strategy...
You don’t need to be "creative" to produce winning ads. You need...
1. Research-backed insights
2. Proven frameworks
3. Data-driven decision making
That's exactly what the S.C.A.L.E.D. System delivers.
Sound familiar...?
My client is losing patience & is going to fire me if I don't fix this soon.
I dread performance calls because I'm running out of options to improve results.
Why isn’t this ad working anymore?! It was performing last month!
Everyone’s talking about creative strategy & I can't seem to crack the code.
I know the creatives aren't good enough but I don't know where to start.
Coming up with ad ideas just feels like guesswork.
The solution: a repeatable system for creatives that convert.
The S.C.A.L.E.D System transforms guesswork & uncertainty into
a reliable process for producing ads that convert like clockwork.
Used by leading agencies & media buyers worldwide,
it's your framework for consistent creative wins.
Watch the training, NOW!
Make unignorable ads
Improve performance
Keep clients for longer
Launch new ads faster
Enjoy consistent results
Build a library of ideas
Just £7!
Introducing...
Data analysis & research +
proven existing concepts
= ads that convert
I developed & tested the S.C.A.L.E.D. system while building creative & paid social departments in multiple seven-figure agencies.
Now, I consult with agencies & brands directly, rolling out my processes & systems into their businesses.
And now YOU can steal the proven system for yourself in this workshop!
Data analysis & research +
proven existing concepts
= ads that convert
I developed & tested the S.C.A.L.E.D. system while building creative & paid social departments in multiple seven-figure agencies.
Now, I consult with agencies & brands directly, rolling out my processes & systems into their businesses.
And now YOU can steal the proven system for yourself in this workshop!
How it works & what you'll learn...
Study the audience
I'll show you exactly what to look for & research, so we can connect more deeply with our audience than ever before.
Craft the message
You DON'T need to be a copywriter! Our audience research tells us exactly what to say to be unignorable.
Align the visual
Next, we choose a visual from proven concepts that already exist - to intentionally maximise impact.
Leverage storytelling
This is the real conversion catalyst. I'll share how to use proven frameworks that already exist to make buying a no-brainer.
Execute the system
Run the first 4 steps just ONCE, and you'll have an infinite library of creative ideas to tap into.
Data decision-making
I'll share which metrics to look at to understand creative performance & inform all future creative decisions.
How it works & what you'll learn...
Study the audience
I'll show you exactly what to look for & research, so we can connect more deeply with our audience than ever before.
Craft the message
You DON'T need to be a copywriter! Our audience research tells us exactly what to say to be unignorable.
Align the visual
Next, we choose a visual from proven concepts that already exist - to intentionally maximise impact.
Leverage storytelling
This is the real conversion catalyst. I'll share how to use proven frameworks that already exist to make buying a no-brainer.
Execute the system
Run the first 4 steps just ONCE, and you'll have an infinite library of creative ideas to tap into.
Data decision-making
I'll share which metrics to look at to understand creative performance & inform all future creative decisions.
What's inside... Let's break it down!
£7
ON-DEMAND TRAINING
Audience Insight Generator
(value: £50)
Messaging Mastery
(value: £50)
(value: £50)
Winning Ad Themes Playbook
(value: £50)
(value: £50)
Storytelling Framework Essentials
(value: £50)
(value: £50)
Creative Ideas Accelerator
(value: £50)
(value: £50)
Metrics Masterclass
(value: £50)
(value: £50)
(value: £50)
Total value: £300
Watch the workshop & this could be you...
"I was spinning my wheels & wasting a lot of time thinking about creative for clients. The system is a really great way to organise my thinking"
Ex-Agency Owner
"I always said I wasn't creative, and that's 100% true. But I do not need to be with this process. If I could give it 5 stars 25 times over, I would."
PPC Specialist
"My clients are loving my new outputs and data-driven insights."
Paid Social Specialist
"Analysing the testimonials gave me a much clearer view on what customers value the most. So I can start there!"
Paid Social Manager
A note from your speaker
Charlotte Sargeant,
Founder
I've been in the performance marketing industry for 8+ years, overseeing £22 million/year in ad spend.
I live and breathe media buying & creative strategy.
The thing I want to shout from the rooftops?
➝ Creative strategy is about insight, not inspiration.
Great creative strategies come from structured processes - research, analysis, execution, testing.
And it's a cycle anyone can master.
Especially a passionate and ambitious media buyer like you!
It’s not about having all the answers, but about finding them.
So I built a system to turn myself into one of the RAREST media buyers who can also offer Creative Strategy.
Now it's your turn!
If you want to fast-track your results...
The S.C.A.L.E.D. System PRO might be for you!
£497
IMPLEMENTATION TOOLKIT
Audience Insight Generator
(value: £50)
Messaging Mastery
(value: £50)
(value: £50)
Winning Ad Themes Playbook
(value: £50)
(value: £50)
Storytelling Framework Essentials
(value: £50)
(value: £50)
Creative Ideas Accelerator
(value: £50)
(value: £50)
Metrics Masterclass
(value: £50)
(value: £50)
Weekly Live Q&A (30-Day Access)
(value: £97)
(value: £50)
Testimonial Analyser GPTs
(value: £500)
(value: £97)
Behavioural Psychology 101
(value: £50)
(value: £500)
The 20 Core Motivators Blueprint
(value: £50)
(value: £50)
Inspiration Vault of 26 Foreplay Boards
(value: £100)
(value: £50)
Storytelling Excellence Framework
(value: £100)
(value: £100)
Insights Index
(value: £500)
(value: £100)
The Ultimate Brief Builder
(value: £500)
(value: £500)
Ad Account Testing Framework
(value: £50)
(value: £500)
Ad Naming Optimiser
(value: £50)
(value: £100)
Performance Reporting Template
(value: £100)
(value: £100)
(value: £100)
Total value: £2,447
£7
ON-DEMAND TRAINING
Audience Insight Generator
(value: £50)
Messaging Mastery
(value: £50)
(value: £50)
Winning Ad Themes Playbook
(value: £50)
(value: £50)
Storytelling Framework Essentials
(value: £50)
(value: £50)
Creative Ideas Accelerator
(value: £50)
(value: £50)
Metrics Masterclass
(value: £50)
(value: £50)
Weekly Live Q&A (30-Day Access)
(value: £50)
Testimonial Analyser GPTs
Behavioural Psychology 101
The 20 Core Motivators Blueprint
Inspiration Vault of 26 Foreplay Boards
Storytelling Excellence Framework
Insights Index
The Ultimate Brief Builder
Ad Account Testing Framework
Ad Naming Optimiser
Performance Reporting Template
Total value: £300
See you inside!
I consent to receive occasional marketing communication from The Creative Strategy Lab. Terms & Conditions apply.