FREE LIVE WEBINAR & Q&A
Get ready... we're about to dig deep into the human psyche! We'll uncover the secrets of human behaviour that any media buyer can use to grab attention and drive more conversions, today!
Cut through the noise & captivate your audience
Make buying from you a no-brainer
Watch your leads and sales skyrocket
Enjoy increased brand loyalty & retention
Behavioural Psychology Basics
Learn the fundamental human motivators and desires that drive behaviour and decision-making.
How To Apply The Principles
Discover how to position your ads to tap into these core human desires & influence consumer decisions.
How To Monitor Performance Impact
Find out which metrics will change when you're doing it right, to measure success with these strategies.
Practical Applications & Examples
See real-world examples of how these theories can be applied to your ads for immediate results.
Media Buyers: get ahead of the growing automation of Meta ads, and learn how to effectively use creative strategy to improve campaign performance.
Creative Strategists: gain a deeper understanding of the psychological principles that can make your strategies more consistent and effective.
Marketing Professionals: anyone else looking to improve their ad performance by understanding what truly motivates their audience!
Founder, The Creative Strategy Lab
Our industry is fast-paced, rewarding, frustrating...
And everything in between!
It's also FULL of opportunities for creative and passionate people like you.
While the algorithm and its deepest desires and motivators are a complete mystery...
What drives human behaviour is NOT.
After 10 years in the industry, I finally realised that understanding and applying behavioural psychology is not out of reach.
Far from it, in fact.
And I can't wait to share it with you!