FREE LIVE WEBINAR & Q&A

Unlock my Secret

Creative Strategy Hacks

to Improve Ad Performance

Unlock my Secret

Creative Strategy Hacks

to Improve Ad Performance

Get ready... we're about to dig deep into the human psyche! We'll uncover the secrets of human behaviour that any media buyer can use to grab attention and drive more conversions, today!

By leveraging timeless psychology principles, you will be able to:

  • Cut through the noise & captivate your audience

  • Make buying from you a no-brainer

  • Watch your leads and sales skyrocket

  • Enjoy increased brand loyalty & retention

Join Me Live & You'll Learn

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Behavioural Psychology Basics

Learn the fundamental human motivators and desires that drive behaviour and decision-making.

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How To Apply The Principles

Discover how to position your ads to tap into these core human desires & influence consumer decisions.

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How To Monitor Performance Impact

Find out which metrics will change when you're doing it right, to measure success with these strategies.

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Practical Applications & Examples

See real-world examples of how these theories can be applied to your ads for immediate results.

Who Should Attend?

  • Media Buyers: get ahead of the growing automation of Meta ads, and learn how to effectively use creative strategy to improve campaign performance.

  • Creative Strategists: gain a deeper understanding of the psychological principles that can make your strategies more consistent and effective.

  • Marketing Professionals: anyone else looking to improve their ad performance by understanding what truly motivates their audience!

A Note From Your Speaker, Charlie

Charlotte Sargeant

Founder, The Creative Strategy Lab

Our industry is fast-paced, rewarding, frustrating...

And everything in between!

It's also FULL of opportunities for creative and passionate people like you.

While the algorithm and its deepest desires and motivators are a complete mystery...

What drives human behaviour is NOT.

After 10 years in the industry, I finally realised that understanding and applying behavioural psychology is not out of reach.

Far from it, in fact.

And I can't wait to share it with you!