Creative strategy
in a day!
If you're spending on paid social ads - stop burning cash & start launching creatives that convert.
Nail your messaging, choose the best visual design & craft an overall ad experience that captures & converts traffic like never before!
All in just ONE DAY.
No more guesswork. Just results.
The message: what to say
My custom GPTs will analyse your testimonials and help us understand what your customers care about the most.
(No advanced copywriting needed!)
The design: which creative to use
My pre-populated Foreplay boards make it easy to identify which proven creative theme can best deliver our message.
(We don't need to re-create the wheel!)
The story: how to say it
My tried & tested marketing frameworks make it easier to capture and convert attention than ever before!
(Think problem, agitate, solution)
By the end of this program, you will:
Have an end-to-end scalable & repeatable system
For crafting creatives that convert.
Enjoy stronger, stable ad performance.
On average, this system increases conversion rate by 63%
Waste less time planning creatives.
On average, this system reduces time planning creatives by 75%
Have a bank of creative ideas on tap.
Run the system once, and you'll have limitless creative ideas to come back to!
From looking at a client for the very first time, to a fully researched creative strategy.... We combine everything you need to succeed!
This could be YOU, in just a day from now...
Before
Feels out of control watching ad spend rise but performance not improving
Clueless about what to say on ad creatives or how to tap into the wants/needs of customers
Struggles to visually execute the messaging once it's defined
Doesn't know how to capture attention in the newsfeed, or how to convert it
Panics when ads stop performing & new creative is needed
Feels overwhelmed by piecemeal creative learning from newsletters, LinkedIn etc.
Inconsistent performance from one month to the next
Believes you need to be "creative" to be a great Creative Strategist
After
Confident with a creative testing system in place, backed by research & insights
Understands how to craft ad messaging using behavioural psychology
Draws inspiration using proven creative themes from an extensive Foreplay library
Easily cuts through the newsfeed noise with ads that convert using marketing frameworks
Has a stack of creative ideas ready to tap into whenever needed
Leans into the system of research and reading data. Knows what to do & when.
Enjoys performance improvements month on month from creative learnings
Knows that insights and analysis are the foundations for creative performance
How is it possible to do this in ONE DAY?!
⏱️ The program content is under 4 hours in total, with only 48 minutes of theory at the start.
1️⃣ Then we dive STRAIGHT INTO the research steps.
🔧 You get access to of all my tools for maximum efficiency!
👩🏫 I demonstrate each step with a real brand, so you can follow along.
🎉 So at the end of the program content...
You'll have your very own finalised creative strategy.
What's inside...?
Weekly live group Q&A sessions for 30 days: we meet every Friday at 2pm UK time to troubleshoot, brainstorm and unlock new ideas together!
A little theory: the program starts by digging into behavioural psychology & how to apply it. We also look at storytelling frameworks & how to capture & convert viewers.
My custom GPTs: they take customer testimonials & share customer motivators, pain points, desired outcomes and alternative failed solutions to shape our messaging.
The research phase: how to gather inputs for our strategy. Includes testimonial analysis, competitor research, market research plus ad account analysis.
Crafting the message: how to convert all the findings from our research phase - into a data-driven message strategy.
Choosing the visual: access 20 of my own personal Foreplay boards with proven creative themes, to select the most aligned visual execution for our message
Telling the story: how to structure messaging and creative themes for conversion, applying classic marketing frameworks.
The Ultimate Brief Builder: access my Airtable system that streamlines all of the above steps into one simple workflow. And means you'll never run out of ideas to test!
What you can expect...
Now I have counts of which pain points customers mentioned the most - I’m not guessing what to say any more.
The system gives me more options to explore, and ideas to test - but with a systematic approach.
The structured approach for developing new creatives makes things so much easier, and less time consuming.
Bulk-analysing the testimonials gave me a much clearer view on what customers value the most. So I can start there!
Charlotte's custom tools and workflows have streamlined our processes, saving us countless hours and significantly improving our performance.
We have seen a dramatic improvement in the quality of our creatives outputs and productivity since implementing Charlotte's strategies.
Are you ready to make better ads?
Enrol today!
Use code WEB25JULY24
One Time Payment
Lifetime Access
£497
Custom GPTs
Foreplay boards
Ultimate Brief Builder system
End-to-end walkthrough with a real brand
Weekly live Q&A sessions for 30 days
Use code WEB25JULY24
(If you'd like to pay in USD, click HERE)
FAQs
What support is provided?
Every new student gets 30 days FREE access to my membership. The membership consists of an exclusive members-only Facebook group, and a weekly call every Friday at 2pm UK time. We use the group and the call to chat, brainstorm, ask questions or trouble-shoot. After the first 30 days, you can opt to stay inside the membership (including the group & calls) for a monthly fee.
If you'd like a more private and focused session, I also offer 121 coaching and support sessions. Just reach out to [email protected] and we can arrange a chat!
How long is the program?
The theory section has 48 minutes of video in total.
The step-by-step section going through all the workflows, has just over 2 hours of video content in total. This section involves me actively doing each step of my process with a real brand, while explaining the what and the why.
So you should be able to easily complete the content within one day, and ALSO have executed the Creative Strategy process from start to finish for your own brand and the same time!
Will the program be updated?
At the moment, there is no plan to update the program content itself. This is because it's more of a workflow, with some basic theory at the beginning.
However - the tools that are included WILL be updated. These are the tools that I use myself, in my day-to-day life as a Performance Creative Specialist. So things like the Foreplay boards will be dynamically updated, as I go about my own work!
Will this program teach me how to run ads?
No, this program is focused on helping you make better ad creatives. But we may launch a course to support with media buying later!
Do you offer discounts?
Yes we do, from time to time! Make sure you're signed up to the email list, as they're the first to know. Visit https://thecreativestrategylab.com and sign up at the top of the page.
What about if I'm not a freelancer?
If you're working for a company right now, show them how forward-thinking and committed to client success you are by asking THEM to invest in the training!
Most employers have budget for training, and understand how upskilling the team benefits the business as a whole.
Who is this program for?
It can be used by marketers across any type of industry, channel or role. But it's been specifically designed with media buyers, campaign managers, ad specialists, ad managers, performance marketers in mind!
What is creative strategy?
If you don't already know the answer to this, then I would (kindly!) suggest this program might not be for you. The program does in depth audience research, market research and analysis to uncover the best way to connect with potential customers through messaging. It also explores visual execution options to align with the chosen messaging strategy - to pull together finished ad creatives that are psychology-based with the right message and the right visual.
